In our days society confronts itself with an important series of transformations, in what involves the manner in which organizations can communicate with their target public. We can discuss about radical changes that appear in the way of transmitting messages to the stakeholders, taking into account the importance and the role of public relations, especially of marketing events concomitant with lowering of the advertising power. In Europe, a larger number of companies are starting to implement activities of marketing events. The Marketing of events has an impact on the environment in which the company is developing: the internal public of the company (employees, the management team, shareholders) but also on the external public of the company (contractors, clients, competitors, state organizations, the press, nongovernmental organizations).

marketing communication, public relations, events