With its natural environmental attraction and the original cultural life, Romania may become an original product as tourism destination. Between its natural riches, Romania has various species of fauna and flora, many of them considered with unique and specially value, and that’s why are protected through special measures. The areas where these species are located are considered protected areas and some of these can be considered as tourism destinations, and can be visited in condition of strict preservation of nature. Between other aspects, marketing must allow tourism organizations to create, promote and distribute these areas like sustainable products, in such a way that can generate profit and can satisfy tourists’ needs, but in special conditions as to assure the natural environment’ preservation.

marketing, policies, tourism, natural, area