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  • 标题:MARKETING INFORMATION PORTALS
  • 本地全文:下载
  • 作者:Olteanu Valerica ; Barbu Andreea Mihaela ; Angheluta Alin Valentin
  • 期刊名称:Annals of the University of Oradea : Economic Science
  • 印刷版ISSN:1222-569X
  • 电子版ISSN:1582-5450
  • 出版年度:2008
  • 卷号:XVII
  • 期号:04
  • 页码:1028-1032
  • 出版社:University of Oradea
  • 摘要:

    This paper highlights the importance of marketing information portals in a competitive and rough business environment. Every portal presented here can offer a large palette of latest news, accurate information, needed forecasts, analysis, reports, figures, or even unstructured data. The choice of every company can be difficult because the portals offers data from various business domains, the price depends on the amount or complexity of the necessary data and the specialized employees or the collaborators are well-trained. Moreover, the sites are friendly, and sometimes there is the possibility for the organizations to try a free trial. The companies, even if they are big corporations or small and medium enterprises, have now an extra-chance to survive on the market and even to be successful, due to these marketing information portals.

  • 关键词:

    marketing information portals, data basis, marketing research, secondary data

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