Marketing analyze the condition that defines the mechanism and market evolution. Being in a permanent movement because of new models, permanent changes, development of technology and market penetration by Asian car manufacturers, the auto market can be characterized as one of the most dynamic markets.

Using of a proper strategy will let to survive and even to success in the hard competition from auto market.

An important place for success in automobile international market is represented by the product promotion, positioning it in the consumer mind.

Automobiles are products capable of a pronounced difference; the difference is made by shape, attributes, characteristics, durability, liability, style, qualitative performance.

marketing, market, automobile , sales