文章基本信息
- 标题：POSITIONING - A CONCEPTUAL FRAMEWORK
- 本地全文：下载
- 作者：Popescu Andrei ; Brandabur Raluca Ecaterina ; Tatu Cristian 等
- 期刊名称：Annals of the University of Oradea : Economic Science
- 印刷版ISSN：1222-569X
- 电子版ISSN：1582-5450
- 出版年度：2008
- 卷号：XVII
- 期号：04
- 页码：1106-1108
- 出版社：University of Oradea
- 摘要：
Positioning is an already popular subject, mentioned in almost every marketing book throughout the world. Although there is consent on what positioning means, there is still some debate on how this concept could become more operational. This paper aims to help organizations introduce positioning as a part of their everyday marketing activities.
- 关键词：
Marketing, positioning, marketing research, framework
