The main purpose of this paper is the today’s interactive information (data) exchange between producers, retailers and consumers that takes place on the market. It focuses on the creative process of investigating and making connections between different ways of thinking about marketing future. We also try to develop some thoughts in understanding this “marketing world” by analyzing the significance of distribution channels knowledge to consumers’ benefit.

marketplace challenges; trade marketing; consumer experience; efficient consumer response, consumer insight; critical marketing; participation marketing; revolution in marketing; new distribution channels; selling solutions; enhance communication; strateg