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  • 标题:IMPROVING QUALITY STRATEGIES IN THE HEALTH SERVICES MARKETING
  • 本地全文:下载
  • 作者:Radulescu Violeta ; Cetina Iuliana ; Barbu Andreea Mihaela
  • 期刊名称:Annals of the University of Oradea : Economic Science
  • 印刷版ISSN:1222-569X
  • 电子版ISSN:1582-5450
  • 出版年度:2008
  • 卷号:XVII
  • 期号:04
  • 页码:1159-1163
  • 出版社:University of Oradea
  • 摘要:

    Strategies of quality assurance in health services mean a new approach of primary medical assistance, focusing on the consumer. This can be achieved by the development of the integrated services of primary assistance within a group of medical practice that gathers more doctors with the sanitary and auxiliary medical staff.

    Sometimes in hospitals quality is difficult to be measured, especially when it is about the carrying out of an individual or a team, at certain departments or therapeutic interventions as operations or complex treatments. The quality of the services offered by the hospital can be appreciated from the consumer’s point of view, by means of the following elements: staff, physical support of carrying out, hospital environment, and process of creation and delivery of service, the result of the treatment.

  • 关键词:

    marketing in the field of health care services, health care service, the market of health care services, marketing strategies, product strategies, improving quality strategies

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