Customer satisfaction depends on the accuracy of specific information on destinations’ accessibility, accommodations, facilities, attractions and activities. The Internet satisfies the needs of consumers for convenient access to transparent information. It allows them to compare information. They are able to cover the entire variety of choices of travel, accommodation, transportation and leisure services, holiday packages, prices and availability. This type of information will naturally help tourists to plan complex tourist activities, such as long trips. Today, the Internet is assumed to be an important channel for services marketing and is leading to profound changes in the way firms interact with consumers. Consumers now have increased access to informational electronic marketplaces and use this information in a sophisticated way to select their services. The Internet provides accurate and specific information that can reach the target audience with the accuracy of more personalized information sources.

marketing, destination, internet, site, market, consumer