文章基本信息
- 标题：SUMMARY OF DOCTORAL PAPER - THE IMPACT OF ECOLOGICAL MARKETING
- 本地全文：下载
- 作者：Rosca Mihai Ioan, Catoiu Iacob
- 期刊名称：Annals of the University of Oradea : Economic Science
- 印刷版ISSN：1222-569X
- 电子版ISSN：1582-5450
- 出版年度：2008
- 卷号：XVII
- 期号：04
- 页码：1180-1182
- 出版社：University of Oradea
- 摘要：
This article is a summary of doctoral paper “The impact of ecological marketing on the Romanian Enterprises” sustains in November 2006 by Mihai Rosca and coordinated by prof. Iacob Catoiu at the Bucharest University of Economics.
- 关键词：
green marketing, eco-marketing, environmental marketing, ecological behavior
