文章基本信息
- 标题：LOYALITY PROGRAMS WHICH INFLUENCE THE DECISION PROCESS IN CHOOSING TOURISM DESTINATION
- 本地全文：下载
- 作者：Sasu Dinu Vlad ; Popa Adela Laura ; Secara Oana Maria 等
- 期刊名称：Annals of the University of Oradea : Economic Science
- 印刷版ISSN：1222-569X
- 电子版ISSN：1582-5450
- 出版年度：2008
- 卷号：XVII
- 期号：04
- 页码：1183-1187
- 出版社：University of Oradea
- 摘要：
The aim of this paper is to present the specific of the decision process in choosing tourism destination and the role of the loyalty programs existence as a factor that influence the choosing tourism destination. It also includes a case study based on an internet research that refers to the existence of the loyalty programs offered by some chain hotels in Romania.
- 关键词：
decisions process, tourism destination, loyalty programs, hotels
