On a global level, the current development stage of diverse societies is characterized through strong product-service interference in the satisfaction system of numerous needs, the services and, especially, the innovations within them, tending to determine the report, respectively to win new domains. The phenomenon is favourized, on one hand, by the strong development of new technologies, on the other hand, by the continuous growth of the consumers’ expectations. This leads to the fact that the distribution’s domain appeals, increasingly, to the use of commercial services, for succeeding to dynamically adapt to the new consumer’s requirements. This adaptation is conceived in a complex frame, regarding, mainly: the merchandise; commercial network; commercial technologies; the services offered to the consumer in the purpose of individualizing the products or personalizing the commercial units.

complex sales, product increase, market, distribution/sale strategies, services