Romanian integration in European Union stresses the necessity of marketing evolving toward social and cultural fields and, in the same time, brings a new interest in analyzing religious field and modernizing its approaches, in order to have a bigger contribution to the development of Romanian society.

The present paper lies at the convergence of these trends, recommending the use of religious marketing in Romania, in order to solve some problems appeared in religious organizations or society, at large. This idea, presented in other papers as well, is now enriched with the first reactions of Romanian clerics over the religious marketing. These reactions will be analyzed varying their main cultural organization features.

Religious organizations, Organizational culture, Religious marketing