The post is unanimously acknowledged as an essential public service that meets a fundamental need, namely the ensuring of the right to communicate. Poşta Română (Romanian Post) is the responsible entity for fulfilling the obligations resulting from Romania’s joining the Universal Postal Union. Thus, it has to ensure the conditions of integrating the national postal services in the international ones and adopt the latest technology in the field. As a result of these trends and modifications, we consider as opportune the analysis of Romanian Post’s image in order to know, quantify its results and establish a competent management imposed by Romania’s integration into the E.U.

image, satisfaction of target public, strategy