文章基本信息
- 标题：MARKET STUDY IN THE CONTEXT OF GLOBALIZATION
- 本地全文：下载
- 作者：Teodorescu Nicolae ; Stancioiu Felicia ; Dumitru Ionel 等
- 期刊名称：Annals of the University of Oradea : Economic Science
- 印刷版ISSN：1222-569X
- 电子版ISSN：1582-5450
- 出版年度：2008
- 卷号：XVII
- 期号：04
- 页码：1238-1243
- 出版社：University of Oradea
- 摘要：
The nowadays globalization process has been generated some significant changes in the field of the international marketing research projects. More and more international market studies must solve specific issues in terms of communications, methodological approach, translation of the market research material and define the type of information based both on the field and desk sources. In this context the authors emphasize on the high value of the direct market research.
- 关键词：
globalization, research project, international project, methodological approach, direct market research
