In this paper it is presented the marketing strategy development for a company that offers recruitment and selection of personnel services. This company is addressing, mainly, to the customer (companies) which are having the intentions of having top positions in large, and well coated companies.

The recruiting company accomplishes the head-hunting process for finding the best candidate for working successfully at the recommended job. For this recruitment process to be the most efficiently and the most effectiveness, the companies that are offering this type of services must be aware of the existing marketing politics and they also have tot tray to use them talking in consideration their resources and their needs. So, in this paper I have developed the marketing mix specific for the recruitment and selection of the personnel services (the 8th P).