文章基本信息
- 标题：IDENTIFYING THE NEEDS FOR INFORMATION OF THE ORGANIZATIONS FROM BUCHAREST, MUNTENIA AND OLTENIA REGIONS
- 本地全文：下载
- 作者：Zaharia Razvan ; Rosca Mihai Ioan ; Anghel Laurentiu 等
- 期刊名称：Annals of the University of Oradea : Economic Science
- 印刷版ISSN：1222-569X
- 电子版ISSN：1582-5450
- 出版年度：2008
- 卷号：XVII
- 期号：04
- 页码：1274-1278
- 出版社：University of Oradea
- 摘要：
This paper is the result of some marketing researches about organizations informations needs. For identifying the needs of marketing informations of the organizations in the south region of the country, a series of qualitative research where made, totalizing two focus groups and 5 in-depth interviews. From the research were detained aspects about: present informations sources, needs of informations, and utility of a new portal with marketing information named INFOMARK and the trust in it.
- 关键词：
Marketing research, information needs, organization from Bucharest, Muntenia and Oltenia
