文章基本信息
- 标题：MARKETING DATABASES – THE SHORTEST WAY TO CLIENT’S HEART
- 本地全文：下载
- 作者：Popa Adela Laura, Sasu Dinu Vlad
- 期刊名称：Annals of the University of Oradea : Economic Science
- 印刷版ISSN：1222-569X
- 电子版ISSN：1582-5450
- 出版年度：2008
- 卷号：XVII
- 期号：04
- 页码：1495-1498
- 出版社：University of Oradea
- 摘要：
The aim of this paper is to present the potential which could be offered by managing databases in direct marketing through gathering the information that could offer the shortest and efficient way to the clients needs. The paper includes the necessary steps to make this activity a real success
- 关键词：
databases, marketing direct, customer database, information, databases update
