The internet became an important part of the company’s informational system. In order to take advantage on the Internet’s interactive nature, a lot of companies have created their own websites. Companies use the website for numerous applications: to promote themselves, online shopping, and communication with targeted clients. This study reveals the fact that the company’s size and field of activity have influence on website’s functionality and interactivity. Small companies use the website to successfully compete corporations which do not have yet necessary stimulants to fully exploit the internet capacities.

websites, informational system, company’s promotion, market studies, on line selling, targeted audience communication