期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2004
卷号：XIII
页码：328-331
出版社：University of Oradea
摘要：The buying decision of the private consumer (from the emergent markets) is affected by the brand's
notoriety, for the long use products as well as for wide (daily) consumption goods, beside the price, quality,
design, range diversity.
The brand has usually a significant role in classifying the importance of the characteristics of the
products.
