期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2004
卷号：XIII
页码：332-335
出版社：University of Oradea
摘要：The distinction between a brand and a trademark is beyond the linguistic area.Just like in case of
publicity and commercials, the differences are of substance, and not of appearance, and are known by the
experts.If the trademark is analyzed from a synthetic perspective as a cumulation of characteristics specific to the
product, the brand must be analyzed from a synergetic perspective, meaning the amount of factors is higher than
their strictly mathematical result.
