期刊名称：Selcuk Universitesi Sosyal Bilimler Enstitusu Dergisi
印刷版ISSN：1302-1796
出版年度：2007
期号：18
页码：447-454
出版社：Selcuk University
摘要：The purpose of this study is to determine the support level of customers to brand equity ofProfessional sport clubs.For this purpose,fans of sport clubs were analysed according todifferent criteria,regarding them as the consumers of sport clubs.259 female and 341 male totaly600 university student that is learning in different faculty and academy of Selçuk UniversityinKaraman attended to research.Firstly, the current information about the purpose of this studywere inspected systematically ,then fivefold licert type questionnaire that include 16 title weredeveloped by Sanem ALKİBAY (2005) was put into practice for university student by using theway of random illustrationAs a result of this study; being a brand idea of sports clubs, from the brand equitysubdimension, Beşiktaş is from organisation identification subdimension with differantiationpowerapproach, Fenerbahce is loyalty subdimension from brandequity subdimension,fenerbahce was evocated firstly as sports club trading in stock Exchange were determineted.
