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文章基本信息

  • 标题:Nikkei¡¯s Top Consumer Hits
  • 期刊名称:ACCJ Journal / American Chamber of Commerce in Japan (ACCJ)
  • 出版年度:2007
  • 卷号:JAN
  • 页码:9-9
  • 出版社:American Chamber of Commerce in Japan (ACCJ)
  • 摘要:In its annual ¡°Best 30¡± ranking of consumer hits for 2005, Nikkei Trendy gave the nod to Apple Computer, Inc. for its successful sales of iPod ¡°nano¡± and iTunes Music Store. For Trendy¡¯s numero uno in 2006, yet another electronics gadget took the nation by storm. Nintendo Co., Ltd.¡¯s DS Lite (pictured) handheld game unit, and its various accompanying software programs, continued to move, outselling Sony Corp.¡¯s PSP by almost three to one and reaching total sales of 11.67 million units since its December 2004 launch. Ultra-compact cars, with engine displacement of under 660cm3, continued to strut their stuff, as the ¡°Little Five¡± of Daihatsu Motor Co., Ltd., Suzuki Motor Corp., Mitsubishi Motors Corp., Honda Motor Co., Ltd. and Fuji Heavy Industries Ltd. enjoyed solid growth, even as the full-size passenger-car market declined. Rounding out the top five were Shiseido Co., Ltd¡¯s new Tsubaki line of cosmetics; the Mixi SNS (social-networking service), which with 5.7 million members is giving Yahoo and Rakuten headaches; and the W-ZERO3 PDA (personal digital assistant), which has been enjoying strong sales to business users.
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