期刊名称：Rhetorical Review : The Electronic Review of Books on the History of rhetoric
印刷版ISSN：1901-2640
出版年度：2003
卷号：1
期号：01
页码：1-5
出版社：Pernille Harsting
摘要：This refreshing volume is a timely surprise and reveals a network of highly competent research
scholars working in Danish, Finnish, Icelandic, Norwegian and Swedish contexts on a
surprisingly wide range of topics relevant to the history of rhetoric. The latter subject has
emerged now into full daylight from the umbrella of ‘English’, ‘Speech’ and ‘Communications’
departments, and is a fully-fledged contributor to world cultural history, exploiting a vantage
point of particular relevance in our advertising and media-saturated world. Two recent books
make clear what pressure we are all under from [modern] ‘rhetoric’ and how much we can
expect to learn about ourselves from well-conducted research into the history of the phenomenon:
(1) George A. Kennedy, Comparative Rhetoric: an historical and cross-cultural
introduction (New York: Oxford U.P., 1998). (2) Anthony Pratkanis and Elliot Aronson, Age
of Propaganda: the everyday use and abuse of persuasion (New York: Freeman, 2001).
