摘要：In 2003, an ailing Boeing corporation brought back from
retirement former president Harry Stonecipher to turn the
company around. Amid a flurry of reforms, the now CEO
Stonecipher installed a code of company ethics to
publicize the firm¡¯s new self-discipline. Only two years
later, however, he fell afoul of his own reforms. One
provision of the new ethics code stipulated that ¡°employees
will not engage in conduct or activity that may raise
questions as to the company¡¯s honesty, impartiality, or
reputation or otherwise cause embarrassment to the
company¡± (p. 5).2
