标题：Development of decision support system based on category Management concept to increase sales performance of a Category as a business intelligence tool
摘要：The paper has objective to relate characteristics of a category with certain marketing
action, and measuring it with a formula until it generates a meaningful value. The
proposed models are combination of Analytic Hierarchy Process (AHP) multi-criteria
decision model with some modifications in the weighting at criterias and alternatives
level [Kadarsah Suryadi, Sadewo 2003], [Kadarsah Suryadi and Edwin Salim, 2003];
category review methods Nielsen Marketing Research [1992] with some modifications to
adapt the data lackness; and category classification methods that were developed by
Sanjay K. Dhar et.al [2001]. The proposed models are able to produce a fixed value to
measure an effectiveness of a promotion activity, so the user (STORE “X” division) can
use that value to support their decision.
关键词：Decision Support System, Business Intelligence, Retailer Performance Index,
Effectiveness of Promotion, Criteria Weighting.
