摘要：The aim of this article is to better understand the business models of online music
providers by specifically focusing on the factors determining the download price for music and
the role of rights in the price determination. For that purpose an empirical study was conducted.
The results show that there is a huge price range for music downloads. Furthermore, the authors
developed a regression model which can explain 88% of the download price. The study
also shows that the downloading price is not only impacted by user rights such as the right to
copy, burn and move to portable players, but also by other factors, such as the market segment
of consumers in terms of geographical location or the music label of the song. Finally, the article
provides possible indications for the success of iTunes, the most known and successful music
provider so far.
关键词：business model, consumer, copyright, online music market, survey
