标题：SEYİRCİLERİN PROFESYONEL FUTBOL MÜSABAKALARINA KATILIM KARARINI ETKİLEYEN DEĞİŞKENLER ÜZERİNE BİR İNCELEME = AN INVESTIGATION ON VARIABLES AFFECTING THE SPECTATOR DECISION TO ATTEND PROFESSIONAL SOCCER GAMES IN TURKEY
出版社：Ege University, Faculty of Economics and Administrative Sciences
摘要：Spectators are one of the most important part of sport industry. So, determining variables affecting their sport events attending decisions is important for the sustainability of the growth in sport industry. The purpose of this study is to develop an instrument that would serve to predict spectator decision making to attend professional soccer games in Turkey. Sport spectators (n=267) have attended this study in two games played in two different leagues. Four experts participated in the test of content validity. Twenty four item survey was used to collect data from professional soccer spectators and the data was analyzed and classified in to six different dimensions: (SS), Opponent Team (OT), My Team (MT), Schedule Convenience (SC), Game Attractiveness (GA), and Socialization Opportunity (SO). Among the factors affecting spectators’ decision, “My Team” has been found the most important factor.
关键词：spor pazarlaması ; seyirciler ; profesyonel futbol ; seyirci katılımı ; sport marketing ; spectators ; professional soccer ; spectator attendance
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