期刊名称：Discussion Papers / Norwegian School of Economics and Business Administration
印刷版ISSN：0804-6824
出版年度：2005
卷号：2005
出版社：Bergen
摘要：This paper analyses how competition between media firms influences
the way they are financed. In a setting where monopoly media firms choose to
be completely financed by consumer payments, competition may lead the media
firms to be financed by advertising as well. The closer substitutes the media firms’
products are, the less they rely on consumer payment and the more they rely on
advertising revenues. If media firms can invest in programming, they invest more
the less differentiated the media products are perceived to be.
