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  • 标题:Text and Voice: Complements, Substitutes or Both?
  • 本地全文:下载
  • 作者:Kjetil Andersson ; Øystein Foros ; Frode Steen
  • 期刊名称:Discussion Papers / Norwegian School of Economics and Business Administration
  • 印刷版ISSN:0804-6824
  • 出版年度:2005
  • 卷号:2005
  • 出版社:Bergen
  • 摘要:Text messaging has become an important revenue component for European and Asian mobile operators. We develop a simple model of demand for mobile services incorporating the existence of call externalities and network effects. We show that when incoming messages and calls stimulate outgoing communications, services that are perceived as substitutes, such as mobile text and voice, may evolve into complements in terms of the price effect when the network size becomes large. We estimate the demand for text messaging in the Norwegian market and find tha t the cross-price effect of voice depends on the network size. Voice is a substitute for text messages for small network sizes, and a complement for large network sizes.
  • 关键词:Text messaging, cross-price elasticity, call externalities, positive feedback effects, network effects
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