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  • 标题:Newspapers and advertising: the effects of ad-valorem taxation under duopoly.
  • 本地全文:下载
  • 作者:Hans Jarle Kind ; Guttorm Schjelderup ; Frank Stähler
  • 期刊名称:Discussion Papers / Norwegian School of Economics and Business Administration
  • 印刷版ISSN:0804-6824
  • 出版年度:2006
  • 卷号:2006
  • 出版社:Bergen
  • 摘要:Newspapers are two-sided platforms that sell their product both to readers and advertisers. Media firms in general, and newspapers in particular, are considered important providers of information, culture and language in most countries. Newspapers are therefore given preferential tax treatment. We show that lower ad valorem taxes lead newspapers to become more differentiated. Thereby the competitive pressure falls, possibly resulting in higher newspaper prices and reduced quality investments.
  • 关键词:Two-sided markets, ad-valorem taxes.
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