摘要：A recent study conducted by Accenture revealed that 30% of the strategic alliances are con
sidered to be a success. Why are these companies not fulfilling their expectations? Among the
subjects debated in this article we can find those referring to integrating in the partner¡¯s value
chain, selecting the right partner, choosing the type of alliance best suited, options for developing
the alliance and the importance of building trust and dedication in order to become successful.
