出版社：Eduem - Editora da Universidade Estadual de Maringá
摘要：The demand for new forms to add value to products and services has been increasingly strong and necessary for the sustainability of business. This paper aims to show the importance of Information Technology and Communication combined with knowledge-intensive activities to increase the perceived value and obtain competitive advantages, in order to obtain stable and enduring relationship with customers. The impact of technological innovations in organizations is discussed, giving special emphasis to technological convergence and perceived value in sales processes. Through a case study, it became evident that exploring new opportunities brought by the emerging technology of Mobile Computing, organizations can develop knowledge-intensive activities and new business opportunities.
