出版社：Ege University, Faculty of Economics and Administrative Sciences
摘要：Since the term "Market Orientation" is recognized as the critical factor in business success there has been an overwhelming increase in research issues linking market orientation with company performance. The term market orientation has been employed by scholars to indicate the implementation of the marketing concept. In order to understand market orientation, one believes that there is a need to recall what the marketing concept is. Therefore, this study reviews the "marketing concept" as a vehicle to develop a through understanding of the background on market orientation.
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