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  • 标题:Preintervention Analysis and Improvement of Customer Greeting in A Restaurant
  • 本地全文:下载
  • 作者:Kelly Therrien ; David A Wilder ; Manuel Rodriguez
  • 期刊名称:Journal of Applied Behavior Analysis
  • 印刷版ISSN:0021-8855
  • 电子版ISSN:1938-3703
  • 出版年度:2005
  • 卷号:38
  • 期号:03
  • 页码:411-415
  • DOI:10.1901/jaba.2005.89-04
  • 出版社:University of Kansas - Dept Human Development
  • 摘要:We examined customer greeting by employees at one location of a sandwich restaurant chain. First, a preintervention analysis was conducted to determine the conditions under which greeting a customer within 3 s of his or her entry into the restaurant did and did not occur. Results suggested that an appropriate customer greeting was most likely to occur when a door chime was used to indicate that a customer had entered the store and when the store manager was present behind the service counter. Next, a performance improvement intervention, which consisted of the combination of the use of a door chime and manager presence, was evaluated. Results showed that during baseline, a mean of 6% of customers were greeted; during intervention a mean of 63% of customers were greeted. The addition of manager-delivered verbal and graphic group feedback resulted in 100% of customers being greeted across two consecutive sessions.
  • 关键词:customer greeting, graphic feedback, organizational behavior management, preintervention analysis, verbal feedback
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