期刊名称：Annals of the University of Petrosani : Economics
印刷版ISSN：1582-5949
电子版ISSN：2247-8620
出版年度：2008
卷号：VIII
期号：02
页码：11-16
出版社：University of Petrosani
摘要：Globalization, the proliferation of new destination, the new technologies has changed the competitive environment of the European countries. Nowadays, the most powerful instrument in the touristic promotion is represented by the image of a country or region or a touristic product. If we concentrate upon the international dimension, the strategies of image construction or touristic promotion are: the creation of new touristic images, the re-positioning of a traditional touristic destination, the creation of an awareness degree within a competitive framework, the creation process of the brand (the brand which covers the national/regional level).
