摘要：It is now a well-established fact that the development of
Digital Audio Broadcasting (DAB) as it is called in Europe and
hybrid Digital Radio (hD Radio) as it has become known in
the United States has not progressed as rapidly as originally
predicted (Rudin, huff, lowe, Mytton, 2004). This slow
progression is tied to a number of technological, structural and
economic factors that have now begun to receive increased schol-
arly attention within the academic community, though its under-
standing within the general public remains limited (Barboutis,
1997; Ala-Fossi & Stavitsky, 2003; O’Neill, 2007). The purpose
of this paper is provide a case study of how one public radio
station – KUER, Salt lake City -- has successfully capital-
ized on the adoption of this new digital technology as a means
to increase listener awareness and involvement, generate new
revenue for capital and personnel expansion, explore the poten-
tial impact of multicasting services, and to build its public image
as an innovator and regional public radio leader
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