摘要：The past three years has witnessed a shift in programming and
promotion of TV Land from exclusive exhibition of “classic”
repurposed programming to the incorporation of first-run
programming reflecting experiences of an older-skewing audience
(e.g., The Big 40 and high School Reunion). This study will
analyze TV Land promotional collateral to determine the level of
priority the network is placing on their new programming, and
ascertain viewer reception of this change in the network image
through examination of the network’s web-based fan bulletin
boards.
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