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  • 标题:Right for the Customer or Right for the Salesperson
  • 本地全文:下载
  • 作者:Robert McMurrian ; Erika Matulich
  • 期刊名称:Journal of Case Research in Business and Economics
  • 印刷版ISSN:1941-3378
  • 出版年度:2009
  • 卷号:1
  • 出版社:Academic and Business Research Institute
  • 摘要:Salespeople have historically been challenged with gray areas related to ethics and personal selling. In this case study, we present an actual event in which a salesperson was faced with such a gray area; balancing the requirements of a sales job with the needs of a customer. Discussion questions to guide a class discussion related to the case are provided.
  • 关键词:ethics; personal selling
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