出版社：United Nations Environment Programme, Division of Technology, Industry, and Economics
摘要：This overview of tomorrow’s consumer is based on selected data collected in Mexico, China,
India and other countries, as well as the author’s experience in the marketing field. Consumers
of the future might be better thought of not as “consumers” at all but as “and and people” –
that is, purchasers who will be looking for quality of life and quality products and low prices and
ways to make the world a better place. To promote sustainable consumption, three areas of
action are suggested: create focus and inspiration around the idea of sustainability; provide
“and and” purchasers with the information they need to make better choices; strengthen the
capabilities of all players to respond and communicate.
