标题：FONKSİYONEL GIDA ÜRÜNLERİNE YÖNELİK TÜKETİCİ TUTUMLARINI BELİRLEME ÜZERİNE BİR ARAŞTIRMA = A STUDY ON DETERMINING THE CONSUMER ATTITUDES TOWARDS FUNCTIONAL FOOD PRODUCTS
出版社：Ege University, Faculty of Economics and Administrative Sciences
摘要：From Fordist approaches to post-modern era, mentality of production and consumption has evolved dramatically. Production through standardized products gives its place to mass customization. Consumer needs were also changed and evolved thorough this continuum. Quest for comfort in every single field of life becomes more important.It is the results of this quest for comfort that stimulates the rise of functional products which are designed meet some specific needs. Functional food products have a special importance through several groups of functional products, because of their direct relation to human health.This study aims to analyze consumer attitudes towards the functional food products, which have an increasing share in food market. Scale used in this study was developed by analyzing the related literature. Using the suitable instrument to the scale, a survey was conducted to determine view points and measure acceptance levels of academicians, who are expected to be the pioneering leaders of the society, towards these kind of new/innovative products. The study is planned to be a part of a three stages research and results are evaluated to define both consumer attitudes and paths which actors in functional food market ought to follow.
关键词：Functional foods ; consumer attitudes ; product information level ; product acceptance level ; Fonksiyonel gıdalar ; tüketici tutumları ; ürün bilgi düzeyi ; ürünlerin benimsenme düzeyi
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