出版社：Programa de Pós-Graduação em Educação, Universidade do
摘要：The cultural homogenization that supports the process of capital globalization has caused, as contrapositions, the dissemination of the diversity concepts, the multiplicity of interchangeable cultures and the development of affirmative actions of identity – of social stratum, ethnic, gender, regional. The acknowledgement of the diversity of cultures and multiple identities, peculiar readings and representations of the world is the starting-point to unveil and confront the process of cultural homogenization, which has the educational system and the mass means of communication, there included the digital means of information and communication as favored transmiterrs.
