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  • 标题:Modern British Retailing in the Late 20th Century: Increasing Value?
  • 本地全文:下载
  • 作者:Carlo Morelli
  • 期刊名称:Dundee Discussion Papers in Economics / Department of Economic Studies, University of Dundee
  • 印刷版ISSN:1473-236X
  • 出版年度:2009
  • 卷号:1
  • 出版社:Dundee University
  • 摘要:The rise of large-scale retailing represents arguably one of the success stories of British business in the second half of the twentieth century. Growing consumer prosperity after the Second World War saw rising demand for an ever widening array of consumer products, leading Prime Minister Harold MacMillan to famously suggest that the public had ‘never had it so good’. To match these changes innovations from the United States were adopted by leading British retailers from the 1950s, especially in the fields of store size and layout, product packaging and marketing. A new wave of innovation emerged, this time generated from within, during the ‘Golden Age’ of retailing from the mid- 1970s to the mid-1990s, when further advances in new store development, supply chain management and the use of information technology became widespread. Thus over the period of half a century British retailing had become a leading sector for innovation within British business. As a result by the 1990s British retailing had not only become oligopolistic, and the subject of repeated antimonopoly investigation, but the largest retailers were now turning to internationalisation as they themselves began to transfer their own technological know-how into new markets.
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