出版社：Instituto de Gestão de Desenvolvimento de Produto
摘要：In order to effectively observe and comprehend the problems, executives must understand their new role in a project management environment and should attend the same “therapy” training sessions as middle management (KERZNER, 2001). So, we see that is very important to give the executives quantifiable benefits of good project management. We must prove that spend the company’s money in project management will give them an opportunity to get more business and manage effectively the existed ones. Crawford (2003) says that, if we want to value the project management, we must be able to: develop a system to measure value in our organization, know what project management initiatives are more important, know what value other organizations have obtained by implementing project management and sell project management to our senior executives. This paper presents how to try to measure the value of project management. The methodological option adopted was a conducted survey with companies that are supposed to have good methodologies in project management in the IT Brazilian market.
