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  • 标题:Creativity and Competitiveness”
  • 本地全文:下载
  • 作者:Eddy Junarsin
  • 期刊名称:Globalization
  • 印刷版ISSN:1535-9794
  • 出版年度:2009
  • 卷号:8
  • 期号:01
  • 出版社:Globalization
  • 摘要:The central idea of this paper is that creativity is now the decisive source of competitive advantage. This concept is intertwined with corporate strategy development by which businesses recognise the competitive advantage over time. We discuss the ideas and applications of “The Rise of the Creative Class” (Florida 2002). As he heavily elaborates the concepts in the context of the United States, we try to make comparison between the U.S. and some less developed nations to observe the applicability of his argument worldwide. Creative capital theory explains the underlying factor of people’s choosing a location, labelled as 3T’s (tolerance, talent, and technology). We provide rational arguments as to why a city cannot become a creative centre. It is likely that there are hindrances taking opposite positions of 3T’s; we label them 3C’s, those are: (1) complacency, (2) commonsense, and (3) culture.
  • 关键词:creativity, competitiveness, creative capital theory
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