期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2009
卷号：XVIII
期号：01
出版社：University of Oradea
摘要：This article critically analyzes the reasons for developing international business activities in CEE.
Primarily a short overview of global strategy is presented. In order to succeed in today's global
Marketplace, a company must be able to quickly identify and exploit the occurring opportunities. Then,
focusing on CEE region, the key success factors in developing companies in this region are presented. The
strategic options are either green field investments or acquisitions. In that case, global companies headed
in Western Europe or USA can identify critical success factors for developing international business in
CEE. These factors are critically assessed in order to develop a clear vision for going global strategy in
the CEE context. Then, towards the end, the article shows the switches in Foreign Direct Investments in
CEE focused on higher value-added activities in automotive industry in the region.
关键词：globalization, strategy, international business
