期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2009
卷号：XVIII
期号：01
出版社：University of Oradea
摘要：Over the past few years, the strategic alliances had been increasingly common. The term “strategic
alliance” can mean many different things, but the commonly used meaning entails a joint corporative
effort by two or more companies working towards agreed upon goals. Despite their undisputed
advantages, more than half of the alliances that are made during a year are a total failure. As any process,
it has its advantages and its disadvantages, and it takes a lot of work, from each partner, in order to make
the alliance complete its goals. There are some principles that must be observed and after all, making a
strategic alliance is not as easy as it may seem before a complete analyze.
关键词：strategic alliances, benefits, risk of failure
