期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2009
卷号：XVIII
期号：01
出版社：University of Oradea
摘要：International companies prefer the franchise as it is very difficult to manage a business from distance and
create a network of locations at low costs. Once the franchise is offered, the company gets away with the
concern that contracting a location, with the clients‟ stress and other operational expenses, attracting his
franchisees‟ capitals, increasing investments and profit. These advantages would be economizing
advertising budgets, partly sustained by the franchised or by the franchisees‟ local experience that is also
important and even defining.
Thus, the franchise may give the name offered by the “tendencies‟ guru”, John Naisbitt: “the most
successful marketing concept ever created”.
关键词：franchising, economic affairs, international brands, economic globalization.
