期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2009
卷号：XVIII
期号：02
出版社：University of Oradea
摘要：Developing and implementing of a strategy involves taking a risk. For an investor, risk is the uncertainty
that exists on the economic gains or losses associated with certain investments. A strategy developed for a
business offering a range of possible answers to questions like: how to be competitive? Who should strive?
Where? When? How? and Why? The issue is not whether to build or not o build strategy, but how we
choose between the possible strategies those that can achieve strategic competitiveness. The difference
between strategies is high, it can vary between success and bankruptcy.
