期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2009
卷号：XVIII
期号：02
出版社：University of Oradea
摘要：CSR (Corporate Social Responsibility) is in the center of one of the most intense debates in the present
occidental culture. Even though, at a first glance it seems a new corporative ―toy‖, an ideological ―ghost‖
that lacks substance, the idea of social responsibility involves a new vision, with important ethical and
social implications on the consumer market and tries to subtlety modify the public’s perception of what a
business is.
