期刊名称：Annals of the University of Oradea : Economic Science
印刷版ISSN：1222-569X
电子版ISSN：1582-5450
出版年度：2009
卷号：XVIII
期号：02
出版社：University of Oradea
摘要：The aim of our paper is to depict the state of affairs in the Romanian tourist industry as well as to point out
the necessary steps and the effective strategies in order to capitalize on the huge tourist potential of our
country. The biggest problems that the Romanian tourism is confronted with are: the lack of transparency
in government decision-making, road infrastructure, positioning in government priorities, marketing
efficiency, branding, quality services and poor access to improved drinking water. Thus, the tourism sector
needs a restructuring, in order to articulate the valuable potential of the natural beauties with the tourists’
needs and pretensions, in terms of comfort, relaxation, contentment with quality services, amusement. The
studies on Romania’s competitiveness show that if we managed to improve and sell better the image of our
country, the tourism sector would become flourishing.
